As an established brand, Betty Miller oven baked natural dog treats needed a pack refresh to help them stand up against the emerging completion. Natural Bakery Ltd., approach WowMe! to give a new lease of life to the packaging.
We created a simplified more impactful architecture, that in conjunction with a fresh new colour palette would improve variant communication and shelf stand out. We reinvented ‘Flint’ giving him greater personality as well as allowing him to help in communicating the product benefits.