With an ever increasing demand from consumers for ‘healthier’ ready meal solutions, Kerry Foods worked with WowMe! to develop a range using the Men’s Health license.
The design of the packaging needed to be instantly recognisable to existing readers of Men’s Health but also to appeal to non readers alike. A consistent style to the magazine was required, with food photography that conveyed quality meal solutions offering a balanced, nutritional alternative to the competition. The packs are clean, authoritative and have great stand out on shelf in the frozen aisle.