WILKO wanted a new market leading creative for Halloween 2016. A look that would underpin their excellent product quality and value. The new ownable creative was to be rolled out over 300 product lines and across all media and marketing platforms.
Basing our creative on a captivating apothecary theme, with a supporting cast of spooky illustrated characters including Ludvig Van Pumpkin, Betty McFlap and Hatty. The strong classic colour pallet and images all helped to build a compelling visual story.