Brand Animation Agency

Animation and motion graphics: a powerful tool for brand communication

WOWME-LOGO-BLOG

From an email pop-up to YouTube videos, even those animated icon ‘likes’ and notifications, motion graphics are a part of our everyday lives. They require very little input from the viewer, and they are instinctive, designed to catch our eye, capture our attention, and stimulate a response. Brands are using motion graphics to engage with people more effectively to get them to act.

Here are some of the reasons why motion graphics will increase brand awareness and boost your brand’s performance.

Driving the viewer’s attention and creating a memorable user experience
Moving images will leave a lasting impact compared to static ones. They can be intelligent, entertaining, sophisticated, funny, and engaging. They can help a brand express its personality and agenda more distinctly, whether fun, educating, or enticing. Moving images are the simplest and the most effective way to ensure that people retain information for a long time.

Simplify a complicated message
Motion graphics are one of the perfect ways to highlight complex products and messages. With a combination of moving text, graphics and sound, complicated messages can be circulated comprehensively to the audience. Remember that last text and data-heavy PowerPoint presentation, a few seconds of motion graphics can clear everything up perfectly and deliver the message quickly and concisely.

Increase brand presence
The chances of you being visible in a Google search are higher for web pages when motion graphics are incorporated. Using them will attract more traffic to your site resulting in greater brand engagement and increased organic SEO performance, boosting your rankings.

Mixed with other styles
Motion graphics allow you to merge the content with other video styles such as animations, live videos, etc. It really does enrich the whole viewer experience and brand impact.

Cost & time effective
Motion graphics provide a platform that creates engaging and eye-catching promotional content; whether it’s as diverse a platform as digital POS materials or social media communications, they hardly get outdated and therefore have a longer lifespan in terms of their effectiveness. Motion graphics save a lot of time and effort, and the return on investment is much better than simple text-based messages or live-action videos.

In conclusion
Animation and motion graphics help your brand stand out among competitors and can set cool trends; they help you become memorable and make audiences want to engage with your brand and brand message.
We all know brand engagement will lead to increased sales.

The Brand Animation Agency

Wow Me Design is the Cheltenham-based brand design agency creating brands people want. We would love you to get in touch at hello@wowmedesign.com

Share this article

You may also be interested in...

  • GettyImages-1264849472-scaled.jpg?w=1024&h=1024&scale

    Halloween Trick or Treat Sweets and the Chocolate Sector in the UK: Navigating Cost of Living and HFSS Regulations

    Brandscape

    Halloween in the United Kingdom has traditionally been a time of spooks, costumes, and abundant sweet treats. Trick or treating,…

    Read More
  • GettyImages-1048866364-scaled.jpg?w=1024&h=681&scale

    The Autumn Effect: How the change in seasons shapes shopper habits in the UK

    Brandscape

    As the vibrant hues of summer fade into the rustic tones of autumn, there is a subtle but significant shift…

    Read More
  • GettyImages-1345030866-scaled.jpg?w=1024&h=683&scale

    A positive move - enhancing academic performance through board games

    Brandscape

    Board games have been a cherished pastime for generations, bringing families and friends together for hours of fun and entertainment.…

    Read More
  • GettyImages-149312703-scaled.jpg?w=1024&h=683&scale

    The Power of Pester: How Children Influence Purchases in Toy and Food Shopping

    Brandscape

    Children have a unique power known as “pester power,” which refers to their ability to influence the purchasing decisions of…

    Read More