brand creation and development

The Role of Online Influencers on Brand Creation and Development

KNOWLEDGE-INFLUENCERS

Brands have been quick to see the potential of influencer marketing. And although nothing new, it has opened the doors to a new wave of influencers – Kids.

Today kid influencers can mean big business for brands.
On their platform of choice; YouTube – these new social media stars have found themselves appealing and relatable in a way that traditional advertising isn’t.

They may only be small but their following can be massive. Ryan from Ryan’s Toy Review, for example, boasts 16 million subscribers with over 16.5 trillion views and he’s only 6 years old.

While some kids are happy to give honest reviews online about free products, some, with the help of their parents have turned it into a money maker. Whilst this has raised concerns about the ethics of using children, the social acceptability of the activity far out ways any concerns.

The connection and influence that these media stars have means they are held in the same high regard as popstars stars, film stars and footballers.

A survey by travel firm First Choice found that 34% of six-to-17-year-olds would like to be a YouTuber when they grow up. And almost a fifth (18%) said they would like to be a blogger or vlogger.*

So should brands get involved? Er – Yes! The global audience that these mini marketeers can reach is well in excess of what more than traditional marketing can ever do. So at the moment there’s no stopping the rise of these on line stars.

* BBC News Online 23 Aug 2019 – Suzanne Bearne
* Top Ten kid influencers – MediaKix 2019

Wow Me Design is the Cheltenham-based brand design agency creating brands people want. We would love to get in touch at hello@wowmedesign.com

Share this article

We create memorable brand experiences for ambitious businesses

Brandscape

Brand Positioning

Creation

Development & Stretch

Implementation

Stewardship

You may also be interested in...

  • Studio-shoot-scaled.jpg?w=1024&h=683&scale

    Selling the dream, creating demand!

    Brandscape

    Wow Me Design has developed many online image strategies for brands seeking to maximise online sales opportunities. It’s a highly…

    Read More
  • BRAND-STYLEGUIDE-KEYSTONES

    The importance of a brand style guide

    Brandscape

    Over the years, we have created many brand style guides for our clients and received just as many to work…

    Read More
  • STRINGS-THINGS-FROLLIES-PODS.png?w=1024&h=1024&scale

    Frollies – Smoothie on a Stick. The latest offering from the Strings & Things brand

    Brandscape

    Wow Me were tasked with creating food packaging design for the new Frollies, smoothie on a stick. “Would you rather…

    Read More
  • SWEET-PACKS

    Will brand characters disappear from the shelves?

    Brandscape

    Will the latest Government restrictions on promoting HFSS (high-fat, sugar, salt) foods and growing parental pressure lead to some of…

    Read More