You are using an outdated browser. Please upgrade your browser to improve your experience
It seems that not a day goes by without another report of a cornerstone high street store calling in the receivers or selling off retail space.
WOOLWORTHS and more recently Toys”R”Us have all fallen, guilty of not keeping pace with new business models as consumers are opting to shop digital rather than in a physical retail space.
Traditional packaging was all about look at me. Customers would go in store pick up the box and be persuaded to purchase by big flashes and call outs outlining the differences over their competition.
E-commerce packaging is all about your product arriving to your door in good condition.
The traditional in-store experience and shopping choices being replaced by, movies, unboxing, try-outs and reviews all delivered via a smart device whilst sat at home. At this point we don’t need our packaging to do anymore than just transport the item to us.
So where does this leave traditional packaging? The information that “the box” conveyed is now being communicated across multiple touch points more often than not digital.
Packaging is no longer the primary advocate but plays a supporting role of a much bigger multi-disciplined campaign.
Wow Me Design is a packaging design Cheltenham agency creating brands people want. We would love you to get in touch at email@example.com
Showcasing your product at an exhibition can be expensive, and part of a show’s success for your brand can be…Read More
We had a good look around London Toy Fair and spotted some interesting trends and themes appearing in the toy…Read More
You know how it is, you log onto LinkedIn, and an article pops up in your feed that catches your…Read More
You may not have heard of the term “kidult”, but we guarantee you won’t have failed to notice the trend…Read More