News

Collector cards for digital natives

TTF-PHONE-APP-1000x1000-1

The world of collector cards has come a long way since their inception. What once used to be a pastime of swapping cards in the school playground has evolved into a thriving industry. With the advent of technology, traditional collector cards have been given a new lease of life, paving the way for online collector cards.

Physical collector cards continue to remain popular, catering to a wide range of categories such as sports, films, and comics. Collectors of all ages continue to find joy in collecting these cards, reliving childhood memories or discovering new interests. The traditional method of collecting cards involves purchasing packs of cards, with the hope of finding rare or valuable cards to add to their collection. This remains a popular option for many collectors, but the rise of online collector cards has opened up new possibilities.

The growth of online collector cards can be attributed to technical advances in production and access portals. Digital natives, who have grown up with technology, can now collect cards from the comfort of their own homes without having to leave the sofa. But digital collecting hasn’t just happened over night. You can see it’s DNA in collections that came before highlighting the appetite for collecting and digital interaction. The popularity of Sainsbury’s link with Lego created three seasons of must-have collector cards, which were eagerly sought after by collectors young and old. Similarly, the craze for Pokémon Go saw a surge in interest for digital-led collecting. A milestone was also reached in 2013 with the release of Hearthstone, a digital only trading card game based on World of Warcraft. Hobby Cards and collecting changed drastically overnight.

The rise of online collector cards has also given rise to NFTs or Non-Fungible Tokens. NFTs are digital assets that are unique and cannot be replicated. They have become a popular way of selling and collecting digital art, music, and other digital assets. Online collector cards are fast becoming NFTs, providing collectors with a unique digital asset that they can add to their collection.

Despite the growth of online collector cards, physical cards remain a popular option for many collectors. The rise of print-on-demand services has made it possible for collectors to create their own custom cards or purchase cards that are no longer in circulation. These services can even track and monitor limited editions so once they’ve hit their target quantities, just like real life, they won’t print anymore.

In conclusion, the growth of online collector cards has given collectors a new way to enjoy their hobby. With technical advances and the rise of NFTs, the possibilities for collectors are endless. While physical collector cards remain popular, the growth of online collector cards has added a new dimension to the world of collecting.

Take a look at how we’ve produced Topps latest digital collector cards – Total Football.

Share this article

You may also be interested in...

  • ONLINE-SHOPPING-scaled.jpg?w=1024&h=512&scale

    Enhancing Consumer Choices: The Vital Role of Optimised Images on Food Retailer Websites

    Brandscape

    In today’s digital era, where online shopping has become increasingly prevalent, the significance of optimised images for food retailer websites…

    Read More
  • designrush.png?w=1024&h=576&scale

    DesignRush Best Design Awards - The Best Toy Packaging Design 2024

    News

    Wow Me Design has been selected by DesignRush within The Best Toy Packaging Design Agency 2024 category. Each year, DesignRush…

    Read More
  • Firefly-20240607095222.png?w=1024&h=585&scale

    Boosting Brand Appeal and Sales with Limited Edition Flavours

    Brandscape

    Food brands constantly seek innovative ways to captivate consumers and elevate their market presence. One strategy that has proven remarkably…

    Read More
  • GettyImages-936872138-scaled.jpg?w=1024&h=683&scale

    The Fortification Revolution: Exploring the Rise of Nutrient-Boosted Foods and Drinks in the UK

    Brandscape

    In recent years, there has been a significant shift in consumer preferences towards fortified foods and drinks in the United…

    Read More