Do own-brand cleaning products deliver on their promise?


Own-brand cleaning products have become increasingly popular in UK retailers, and for a good reason. These products offer consumers a high-quality, cost-effective alternative to well-known, branded cleaning products.

One of the main benefits of own-brand cleaning products is their affordability. As retailers have greater control over the production and distribution of their own brand products, they can often offer them at a lower price than branded products. This means that consumers can save money without compromising the quality of the cleaning product they purchase. This is particularly important in times of economic uncertainty, where consumers are looking to cut back on their household expenses.

Moreover, the quality of own-brand cleaning products has significantly improved over the years. Retailers have invested heavily in the research and development of their own-brand products to ensure they meet the same high standards as branded products. This means that consumers can now expect the same level of performance from an own-brand cleaning product as they would from a well-known brand.

Another advantage of own-brand cleaning products is their availability. They can be found in most UK retailers, from large supermarkets to smaller independent stores, making them accessible to a wide range of consumers. This makes it easier for consumers to find a cleaning product that suits their needs and preferences without visiting multiple stores or searching online.

Additionally, own-brand cleaning products are as environmentally friendly than their branded counterparts. Many retailers are taking steps to reduce the environmental impact of their own-brand products by using eco-friendly packaging and sustainable ingredients. This means that consumers can feel good about the products they are using and their effects on the environment.

Overall, own-brand cleaning products offer consumers a high-quality, cost-effective, and environmentally friendly alternative to well-known, branded cleaning products. With their improved quality and availability, consumers can trust that they are getting a product that will perform just as well as any other cleaning product on the market. Retailers are constantly improving their own-brand products to meet the needs and preferences of consumers, making them an excellent choice for anyone looking to save money without sacrificing quality or performance. So, next time you’re in the cleaning aisle, consider trying an own-brand cleaning product and see why they are such a great value.

We’ve helped UK retailer Wilko with a packaging refresh for their range of own-brand Home Cleaners. Check out the sparkling results

If you’d like help with your own-brand packaging why not give Wow Me a call or get in touch at

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