We turned the whole box into a playtime theatre for kids, which we called ‘Farm in a Box’. Kids unpacked the toys then simply folded out stables, outbuildings, walls and a barn from the packaging. The structures were printed on recycled cardboard with plant-based ink.
The items arrived safe and secure in the box without additional padding or filling. There were no plastic fixtures, film or tape, and kids could colour in the box if they wanted. When sold online, no extra packaging was needed for the toys and when sold in-store, a simple sleeve made it retail ready.