Spooking the competition with scarily effective Halloween creative


Halloween has now become one of the UK’s most celebrated calendar occasions. As such, the market has grown massively with many retailers competing for a bite of the action – including Wilko.


The challenge was simple: make Wilko the best destination for all things Halloween. As their brand design agency, we were tasked with spooking the competition and making the brand the go-to place for Halloween party fun.


We made a big splash into a crowded market with stand-out seasonal creative that Wilko could really call their own. Our talented illustrators created a set of bespoke Halloween characters to deliver drop-dead dynamism and theatre. And we used fun family-friendly copy on-pack and in-store to lift spirits. The whole look was then rolled out across packaging and point of sale, and even made it onto the products themselves.


Brandscape Artwork Services Stewardship
Frighteningly good sales uplift for the season and a successful creative look that lasted 4 years.
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