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CONFECTIONERY PACKAGING DESIGN

Exclusive Christmas chocolates to keep Irish eyes smiling and stockings filled

Brandscape

A little on-shelf theatre goes a long way at Christmas and at other special times of the year. Especially if you think outside the ‘gift’ box.  At Christmas, consumers are always looking for gifts that are unique and conjour up a charm of Christmas’s gone by.

Challenge

Christmas is a massive sales opportunity for retailers but the purchase window can be very small. Products need to stand out on shelf and on-line to encourage impulse buys.

Lakeland tasked us with an important job: create an exclusive look for its Lily O’Brien’s range of delicious chocolate gifts that sung out with Christmas spirit but was festivally very different from the core Lily O’Brien’s look.

Approach

Lily O’Brien’s is a much-loved indigenously Irish confectionery brand. To honour its heritage and roots, we created packaging that evoked a Victorian Christmas in Dublin’s fair city. We housed the different chocolate gifts within its own simple and beautifully illustrated Dublin building or iconic Christmas icon. All of which, when placed next to one another on a shelf created a mock ‘skyline’ of Victorian Dublin.

Services

Creation Implementation Stewardship
“A very different design to the core look, but it fits so nicely into the Lily' O'Brien's family of products.”
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