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Packaging design, often seen as a functional necessity, has evolved into a form of artistic expression that transcends its primary…

As members of The Institute of Promotional Marketing, Wow Me Design has years of experience helping brands deliver successful On-Pack…

In the ever-evolving landscape of the UK retail market, food brands face an array of challenges that demand strategic innovation…

Halloween in the United Kingdom has traditionally been a time of spooks, costumes, and abundant sweet treats. Trick or treating,…

As the vibrant hues of summer fade into the rustic tones of autumn, there is a subtle but significant shift…

Board games have been a cherished pastime for generations, bringing families and friends together for hours of fun and entertainment.…

Children have a unique power known as “pester power,” which refers to their ability to influence the purchasing decisions of…

The weather significantly impacts our daily lives, influencing our clothing choices, leisure activities, and even our food preferences. The correlation…

UK Food and Home brands excel with seasonal ranges. As the seasons change, UK food and home brands have demonstrated…

British food and home brands have a rich heritage and a reputation for quality and craftsmanship. However, these brands need…

For a long time, food brand sponsorship of events in the UK has been popular, particularly in the areas of…

Functional foods have been on the rise in recent years, driven by increasing consumer interest in healthy eating and the…