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News Archives

BRAND-STYLEGUIDE-KEYSTONES

The importance of a brand style guide

Brandscape

Over the years, we have created many brand style guides for our clients and received just as many to work…

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STRINGS-THINGS-FROLLIES-PODS.png?w=1024&h=1024&scale

Frollies – Smoothie on a Stick. The latest offering from the Strings & Things brand

Brandscape

Wow Me were tasked with creating food packaging design for the new Frollies, smoothie on a stick. “Would you rather…

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SWEET-PACKS

Will brand characters disappear from the shelves?

Brandscape

Will the latest Government restrictions on promoting HFSS (high-fat, sugar, salt) foods and growing parental pressure lead to some of…

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WOWME-LOGO-BLOG

Animation and motion graphics: a powerful tool for brand communication

Brandscape

From an email pop-up to YouTube videos, even those animated icon ‘likes’ and notifications, motion graphics are a part of…

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SHOPPING-HABITS

Shopping habits amongst men and women are widening

Brandscape

Shopping habits amongst men and women are widening, according to a study conducted by the international customer experience platform Voyado.…

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THE-SAUSAGE-IS-DEAD

Long live the sausage!

Brandscape

A tongue in cheek look at how a category is reinventing itself for a meat-free future. Once the hero of…

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TOP-TIPS-FOR-2022

Getting your Brand Positioning Right: Develop Brand Positioning

Brandscape

As we all begin to settle back into normality, what should be the key learnings from the last 2 years?…

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WILKO-HDC-RANGE

Large Product Ranges: Packaging Design

Brandscape

Your packaging design concept looks great, the brand positioning has been signed-off, and master design elements are created. The challenge…

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PLANT-BASED

Plant-Based Food Trends for 2022: Food Brand Design Agency

Brandscape

The availability and options for plant-based food have seen a considerable increase in the last few years. More shoppers than…

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KNOWLEDGE-REINVENTING-THE-BOX

Reinventing the Box: Toy Packaging Design and Online Delivery

Brandscape

With the growth of online shopping what are the roles of traditional packaging for the future? It seems that not…

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KNOWLEDGE-INFLUENCERS

The Role of Online Influencers on Brand Creation and Development

Brandscape

Brands have been quick to see the potential of influencer marketing. And although nothing new, it has opened the doors…

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KNOWLEDGE-HERITAGE

Keeping the Heritage Brand Alive: Brand Positioning Services

Brandscape

The challenges for a Brand with heritage. In the UK over the last 10 years, there’s been a shift in…

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