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Tesco UK's Strategic Utilisation of Brand Banks for Enhanced In-Aisle Standout

Brandscape

The battle for consumer attention is fiercer in today’s bustling retail landscape. With shelves brimming with countless products vying for…

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Embracing Sustainability: The Refill Revolution Sweeping Across UK Brands and Retailers

Brandscape

The environmental impact of our consumption habits has never been more apparent, prompting a transformative shift in how UK brands…

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Evolution of the UK Pet Food Market: A 20-Year Overview

Brandscape

The UK pet food market has undergone significant transformations over the past two decades, reflecting changing consumer preferences, technological advancements,…

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The Frozen Renaissance: Analysing the Surge in the UK's Frozen Food Industry

Brandscape

The frozen food industry in the United Kingdom has experienced a remarkable resurgence, marked by substantial growth in both value…

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The Vital Role of Clear and Concise Information in Food Packaging

Brandscape

In the dynamic world of retail food, packaging plays a pivotal role in conveying information to consumers. Beyond serving as…

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The Rise and Success of Supermarket Own-Brand Food: A Savvy Shopper's Choice

Brandscape

In the competitive landscape of the UK grocery industry, supermarket own-brand food has witnessed a remarkable ascent, challenging traditional notions…

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Savouring Success: Love can be in the Air for Food Brands on Special Occasions

Brandscape

Whether you love it or loath it, as the calendar flips to February, the air becomes infused with romance, and…

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Elevating Packaging Appeal: The Impact of Specialist Print Finishes on Shelf Presence

Brandscape

In today’s highly competitive market, where products vie for attention on crowded shelves, the importance of packaging cannot be overstated.…

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Savouring the Future: A Glimpse into Predicted Food Trends for 2024 in the UK

Brandscape

As we step into the culinary landscape of 2024, the UK’s food scene is poised for an exciting journey marked…

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The Future of Fun: Predictions for the Most Popular Toys in the UK in 2024

Brandscape

As we enter a new year, the world of toys continues to evolve, driven by innovation, technology, and the ever-changing…

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The Art of Packaging: Transforming Utility into Masterpieces

Brandscape

Packaging design, often seen as a functional necessity, has evolved into a form of artistic expression that transcends its primary…

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Unwrapping Success: Key Factors in On-Pack Promotional Offers for Brands

Brandscape

As members of The Institute of Promotional Marketing, Wow Me Design has years of experience helping brands deliver successful On-Pack…

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