After a long day at school kids need to refuel. With moods, trends and tastes evolving it’s crucial that the food and drink market stays innovative. New flavours and new products are the only way to ensure hunger is satisfied.A
Attack-A-Snak has many loyal fans who love its wrap-based range of fun ‘build your own’ products and classic flavours. New research showed its fans were becoming more adventurous in their tastes and craved something different.
Attack-A-Snak responded, introducing new flavours and products that people could really get their teeth into, such as the Nachos Snack Kit. Our challenge was to communicate the thrill of Attack-A-Snak’s new taste offerings with stand-out packaging.
Taking the existing core architecture of the Attack-A-Snack brand, we developed arresting brand creative for the new products. Our striking packaging designs promised full-on taste adventure and, crucially, were bold enough to stand out at specific times of the year when sales traditionally wane, like Halloween.
Development & Stretch
“Delicious and mouthwatering designs that are a hit with hungry teens, driving sales growth.”
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
This cookie is installed by Google Analytics.
A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.