One of the most difficult markets to get a foothold in has to be the food and drink market. With so many larger brands dominating the category, how does a hot challenger brand get seen by big retailers and capture the attention of a new audience?

With only a small marketing budget to work with, our creative had to pack a powerful punch to get noticed. We created a sizzling new brand and brand architecture and rolled it out seamlessly across SKUs and categories. The look was loaded with fiery personality giving the new chilli brand a real edge that jumped off the shelves.