HH-HEADER-1920x1080-1

BRAND IMPLEMENTATION SERVICES

Firing into the market with a hot, new challenger brand

Brandscape

One of the most difficult markets to get a foothold in has to be the food and drink market. With so many larger brands dominating the category, how does a hot challenger brand get seen by big retailers and capture the attention of a new audience?

Challenge

With only a small marketing budget to work with, our creative had to pack a powerful punch to get noticed. We created a sizzling new brand and brand architecture and rolled it out seamlessly across SKUs and categories. The look was loaded with fiery personality giving the new chilli brand a real edge that jumped off the shelves.

Approach

With only a small marketing budget to work with, our creative had to pack a powerful punch to get noticed. We created a sizzling new brand and brand architecture and rolled it out seamlessly across SKUs and categories. The look was loaded with fiery personality giving the new chilli brand a real edge that jumped off the shelves.

Services

Brandscape Creation Brand Positioning
“A hugely successful design that has seen continued year-on-year growth from internet sales within overseas markets.”
Related works

Bantu Biltong

Brandscape / Creation / Brand Positioning

Attack-A-Snak

Development & Stretch