Evolving the packaging of a traditional family favourite
Heritage brands must evolve to stay in front of challenger brands. But any change requires a delicate approach and deep understanding of where the brand sits in people’s lives.
Mr Brain’s has been at the heart of many family meals for centuries. The brand’s cheery yellow and red packaging, and familiar Mr Brain’s character, is much loved by mums, dads and grandparents all across the UK. We were asked to redesign the packaging of Mr Brain’s to introduce the heritage brand to a new generation without alienating its core audience.
For us, the way forward was evolution, not revolution. Based on what we knew would a) appeal to modern families and b) preserve the brand’s emotional legacy, we set about our work. With small, incremental changes we created a fresh look for Mr Brain’s products. Ready for the homes that already love it – and for the families yet to discover just how good it tastes.
BrandscapePackaging DesignArtwork Services
"A superbly delivered new look for continuing the lasting legacy for a much loved brand."
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
This cookie is installed by Google Analytics.
A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.