Brandscape
To grow, a brand must have its finger on the pulse, seeking out new opportunities and exploring new avenues for the business.
Challenge
For Mr Crumb, and many of our other clients, winning new business requires a lot of hard work – and resource. Developing relationships with key decision makers and building contacts, understanding customers’ needs and how products can be tailored to meet them, and then delivering as promised when opportunity knocks – it can be a real challenge. At times like this, we really come into our own.
Approach
We are proud to be a go-to resource for Mr Crumb, helping the brand win new business with knock-out strategy and creative presentations. We’ve worked closely with Mr Crumb and its sister foodservice brand, Mr Deli, on countless ideas and concepts. Concepts that have helped deliver new product variations, new product ranges, new packaging or even completely new products themselves. And then, when orders are placed, we’ve been ready – as a highly-trusted resource – to bring the concept to market quickly and efficiently.