Making memories sweeter at special times of the year
Brands have a great opportunity to generate huge volumes of sales during key seasonal events throughout the year. Especially when they strike the right emotional chord with people.
We were asked to bring all of Swizzles’ classic sweets into one box, and tap into a collective nostalgia for the corner-shop sweet shops we all remember as kids. Swizzles wanted the box to be their ‘celebrations’ mixture with year-round appeal, with particular pull at Halloween and Christmas. Designs needed to be bright, engaging and unique; and instantly show off much-loved Swizzles’ sweet brands.
Each square houses a different highly-rendered product against a bright background, making it hard to miss on the shelf. We branded the box ‘Sweet Shop Favourites’ to stir people’s memories and evoke nostalgia. The final stand-out design translates easily across different pack formats and sizes.
Swizzles’ Sweet Shop Favourites has rolled out successfully year after year. It’s now a staple purchase for people who love having the sweets as part of their seasonal celebrations.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
This cookie is installed by Google Analytics.
A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.