Innovation is an essential ingredient when it comes to staying on top in the snacking category. And sometimes big wins come from a combination of fresh thinking and pushing the capabilities of a production process.
Strings & Things are well used to world snack domination. But like every market, sales ebb and flow. It was time to create a new, exciting cheese snack that was unlike anything else out there – using the company’s existing production facilities. Working closely with the Research and Development team at Strings & Things, we helped develop ‘Cheeshapes’ – a world-first shaped cheese snack.