The world-first cheese snack that shook up the category


Innovation is an essential ingredient when it comes to staying on top in the snacking category. And sometimes big wins come from a combination of fresh thinking and pushing the capabilities of a production process.


Strings & Things are well used to world snack domination. But like every market, sales ebb and flow. It was time to create a new, exciting cheese snack that was unlike anything else out there – using the company’s existing production facilities. Working closely with the Research and Development team at Strings & Things, we helped develop ‘Cheeshapes’ – a world-first shaped cheese snack.


Emojis and icons are part of a kid’s lexicon in the 21st century. So why not turn them into a snack?  Through a combination of product tweaking and shape development, we helped create an exciting new range of 3D emojis and icons made of cheese. We then took the energy and attitude of the Strings & Things brand into new packaging for ‘Cheeshapes’, adding fun games to appeal to kids and healthy-eating messages to reassure parents.


Brandscape Packaging Design NPD Idea Generation Artwork Services Stewardship
The new product has been so popular that we’ve now developed limited-edition variations of Cheeshapes for Halloween, sports and Christmas.
Related works


NPD Idea Generation


Packaging Design