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Brandscape Archives

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The Autumn Effect: How the change in seasons shapes shopper habits in the UK

Brandscape

As the vibrant hues of summer fade into the rustic tones of autumn, there is a subtle but significant shift…

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A positive move - enhancing academic performance through board games

Brandscape

Board games have been a cherished pastime for generations, bringing families and friends together for hours of fun and entertainment.…

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The Power of Pester: How Children Influence Purchases in Toy and Food Shopping

Brandscape

Children have a unique power known as “pester power,” which refers to their ability to influence the purchasing decisions of…

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The Sizzling Connection: How weather influences food shopping habits

Brandscape

The weather significantly impacts our daily lives, influencing our clothing choices, leisure activities, and even our food preferences. The correlation…

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A Summer delight

Brandscape

UK Food and Home brands excel with seasonal ranges. As the seasons change, UK food and home brands have demonstrated…

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The challenges of staying relevant

Brandscape

British food and home brands have a rich heritage and a reputation for quality and craftsmanship. However, these brands need…

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The power of the partnership

Brandscape

For a long time, food brand sponsorship of events in the UK has been popular, particularly in the areas of…

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The healthy option - the rise of the functional food

Brandscape

Functional foods have been on the rise in recent years, driven by increasing consumer interest in healthy eating and the…

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"I did that", how the UK DIY craze continues

Brandscape

The love of DIY, home and garden improvement runs deep in the UK’s cultural fabric. For decades, Brits have relished…

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Outdoor toy packaging isn't child's play

Brandscape

The UK outdoor toy sector is valuable, in 2020, partly due to lockdown, it was reported to represent 29.3% of…

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Hitting the Brand sweet spot

Brandscape

Innovation in product development has been a critical driver for the UK British confectionery business, especially in the retail sector.…

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Do own-brand cleaning products deliver on their promise?

Brandscape

Own-brand cleaning products have become increasingly popular in UK retailers, and for a good reason. These products offer consumers a…

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